Moonboi

3 months after its release, the game Zantar™ is a bonafide mainstream crossover hit, selling over 1 million copies so far, and generating nearly half a billion dollars for its developer and publisher, BeBeSoft®. But these numbers pale in comparison to the trading volume generated by its transferrable in-game currency, BeBeCoin. BeBeCoin catapulted almost immediately to a $40 billion market cap following the game's launch, fuelled largely by speculation from retail traders. These investors, trading on BeBeSoft's own digital exchange platform, have made trading Zantar's digital currency into it's own kind of parallel e-sport – one that is drawing multiple times more players than Zantar itself.