TIME!

The oil painting ‘TIME!’ was the inception of the ‘Broken Capitalism’ art series by Mihov. This is the digital animation of it in a unique 1/1 NFT release.

The work TIME! addressed directly the fact that our capitalistic society has assigned monetary values to everything and all, including non-monetary concepts such as life or time, which the artist also sees as interchangeable. Time is no longer seen as ‘the form of inner sense’ in the human experience, but as an objective external variable. This has led to not only monetizing our relationship to time, with concepts such as interest rates for example, but to also establishing our entire basis for how we manage time, which is now fully focused on that monetization aspect. Time and its subversion into a purely one dimensional variable, much like capital, has therefore also brought upon a single dimensional society.

Therefore ‘TIME!’ also highlights the tendencies of our consumerist society to fall in the trap of investing entire life-times into the pursuit of wealth for pure consumerism. The piece toys with the exuberance and flamboyance of excess. The baroque elements are stylistically analogous to the prints used in brands such as Versace and Hermès, which are arguably the propellers of our cult with luxury consumption. The physical version of the piece is also covered in thousands of broken glass shards and intricate detailing, which are also expressed in the digital NFT, bringing the spirit of extravagance, ecstasy and excess reserved for the 1%.