TSAROUCHI AIR

The greek Tsarouchi series by Caroline Rovithi are part of conceptual artworks featured in her inspirational project and book "ALL YOU NEED IS GREECE" held under the Auspices of the Greek National Tourism Organization EOT.

The mission of this project is to promote Hellenism and love for Greece worldwide by creating bright, bold and empowering works of art showcasing the beauty, spirit and strength of her country even in turbulent times.

"ALL YOU NEED IS GREECE” is a collection of works that capture the essence of Hellas. Iconic symbols bridge history with the modern era blending Greece's heroic past with bright colors and contemporary imagery.

The first „TSAROUCHI AIR“ was created during the peak of the economic crisis emphasizing that WE CAN DO IT, Greeks can do it ! Caroline used the famous Tsarouchi shoe (worn by the Evzones, the Greek Presidential Guard), an object with tradition and heritage, redesigned as to „reflect“ the new era of Greece, without losing its identity.