# Rafaël Rozendaal

> Dutch-Brazilian artist in New York who sells websites as artworks, along with woven tapestries, lenticular prints and onchain generative series.

- Page: https://www.gondi.xyz/artist/rafael-rozendaal
- Works on GONDI: 1,575
- Collectors: 822
- About page: https://www.gondi.xyz/artist/rafael-rozendaal/about

## About

Rafaël Rozendaal is a Dutch-Brazilian artist based in New York. He makes websites and sells them as artworks. A buyer receives the domain name and has their name added to the page title and code, on the condition that the site stays public. In 2013 his website ifnoyes.com sold at Phillips in New York. In 2010 he started BYOB (Bring Your Own Beamer), an open format that lets anyone stage a projector exhibition, and in 2011 it was the theme of the Internet Pavilion at the Venice Biennale.

His screen work also takes physical form. *Abstract Browsing* (2014), a browser extension, replaces the content of any web page with flat blocks of color placed where the text and images were, and he later had those images woven into large Jacquard tapestries. *Into Time* is a series of lenticular prints. MoMA, the Whitney Museum, the Centre Pompidou and the Stedelijk Museum hold his work.

[*Endless Nameless*](https://www.gondi.xyz/collections/endless-nameless-by-rafael-rozendaal.md) came out on Art Blocks in July 2021 as 1,000 generated works. Half the proceeds went to the nonprofit Rhizome, which called it the largest benefit donation in its twenty-five years. In August 2022 he released [*Polychrome Music*](https://www.gondi.xyz/collections/polychrome-music-by-rafael-rozendaal-danny-wolfers.md) with the musician Danny Wolfers (Legowelt), who wrote a generative music system that plays an endless composition on three channels. His other onchain series include [*Non Either*](https://www.gondi.xyz/collections/non-either-by-rafael-rozendaal.md) and [*Cabinets*](https://www.gondi.xyz/collections/cabinets-by-rafael-rozendaal.md). In 2023 the Centre Pompidou bought three works from *81 Horizons*, and Museum Folkwang in Essen opened *Color, Code, Communication*, which it called his first monographic NFT exhibition in a European museum.

## At a glance

- Practice: Websites, Jacquard tapestries, lenticular prints and onchain generative art
- In museums: MoMA, Whitney, Centre Pompidou, Stedelijk Museum Amsterdam and MOTI, Centraal Museum
- Based in: New York, NY
- Active since: 2001
- Platforms: Art Blocks

## Notable works

- 2001: [Websites, each sold with its domain name](https://en.wikipedia.org/wiki/Rafa%C3%ABl_Rozendaal)
- 2021: [Endless Nameless](https://www.gondi.xyz/collections/endless-nameless-by-rafael-rozendaal.md)
- 2014: [Abstract Browsing (browser extension and Jacquard tapestries)](https://whitney.org/collection/works/57720)
- 2013: [Into Time (lenticular prints)](https://whitney.org/collection/works/58052)
- 2022: [Polychrome Music, with Danny Wolfers (Legowelt)](https://www.gondi.xyz/collections/polychrome-music-by-rafael-rozendaal-danny-wolfers.md)

## In museum collections

- 2025: [The website Shape Squeeze (2018) and five onchain works, from Implosion #0 to Rooms #0](https://www.moma.org/collection/works/502583), Museum of Modern Art (MoMA), New York, NY
- 2017: [The weaving Abstract Browsing 17 03 05 (Google), the lenticular print Into Time 14 11 03 and the artport commission Almost There](https://whitney.org/collection/works/57720), Whitney Museum of American Art, New York, NY
- 2023: [Horizon 31, Horizon 59 and Horizon 73 from 81 Horizons (2021)](https://www.centrepompidou.fr/fr/ressources/oeuvre/QeO3Mp8), Centre Pompidou, Paris
- 2016: [The weaving Abstract Browsing 16 03 08 (Reddit) (2016), a joint acquisition](https://www.upstreamgallery.nl/news/267/acquisition-stedelijk-museum-and-moti), Stedelijk Museum Amsterdam and MOTI, Amsterdam and Breda
- 2019: [The website notneverno.com, shown on the museum's facade in Double Pressure](https://upstreamgallery.nl/news/632/centraal-museum-acquires-website-by-rafael-rozendaal), Centraal Museum, Utrecht

## Top sales

- 2016: [Into Time 14 05 05](https://phillips.com/detail/rafael-rozendaal/UK010816/68), Phillips, £6,875 (about $8,700)
- 2025: [From The Dark Past](https://etherscan.io/tx/0x33e51d6a73badd8999654e0b4eae69cba9b1071a5426ef587b7891191795322e), 2.5 WETH (about $7,400)
- 2025: [Non Either #95](https://www.gondi.xyz/collections/non-either-by-rafael-rozendaal/260000095.md), 2 ETH (about $6,400)
- 2025: [Non Either #23](https://www.gondi.xyz/collections/non-either-by-rafael-rozendaal/260000023.md), 1.4 ETH (about $5,100)
- 2025: [Non Either #19](https://www.gondi.xyz/collections/non-either-by-rafael-rozendaal/260000019.md), 1.35 ETH (about $4,900)
- 2024: [Non Either #32](https://www.gondi.xyz/collections/non-either-by-rafael-rozendaal/260000032.md), 1.2 ETH (about $4,000)

## Exhibitions

- 2025: [Homage](https://www.newrafael.com/exhibitions/lacma-homage), Los Angeles County Museum of Art (LACMA), Los Angeles, CA
- 2024-2025: [Light: Rafaël Rozendaal](https://www.upstreamgallery.nl/artists/15/rafael-rozendaal), Museum of Modern Art (MoMA), New York, NY
- 2023: [Rafaël Rozendaal. Color, Code, Communication](https://www.museum-folkwang.de/en/press/museum-folkwang-shows-major-nft-show-rafael-rozendaal-color-code-communication-21-april-2023), Museum Folkwang, Essen
- 2022: [Screen Time](https://www.newrafael.com/exhibitions/tsca-tokyo-screentime), Takuro Someya Contemporary Art, Tokyo
- 2019: [Double Pressure, websites shown on the museum's facade](https://upstreamgallery.nl/news/632/centraal-museum-acquires-website-by-rafael-rozendaal), Centraal Museum, Utrecht
- 2015-2017: [Rafaël Rozendaal: Almost There, a Sunrise/Sunset commission for whitney.org](https://whitney.org/collection/works/47389), Whitney Museum of American Art, New York, NY
- 2015: [Times Square](https://www.newrafael.com/exhibitions/times-square), New York, NY
- 2011: [BYOB, the theme of the II Internet Pavilion](https://en.wikipedia.org/wiki/Rafa%C3%ABl_Rozendaal), Venice Biennale, Venice

## Collaborations

- 2022: [Polychrome Music, made with the musician Danny Wolfers (Legowelt), who wrote its generative music system](https://www.gondi.xyz/collections/polychrome-music-by-rafael-rozendaal-danny-wolfers.md)
- 2022: [Code by Reinier Feijen for Polychrome Music](https://www.museum-folkwang.de/en/press/museum-folkwang-shows-major-nft-show-rafael-rozendaal-color-code-communication-21-april-2023)
- 2021: [Endless Nameless, released as a benefit for Rhizome with half the proceeds](https://old.rhizome.org/editorial/2021/aug/05/announcing-a-major-benefit-gift-from-rafael-rozendaal), Rhizome

## Press & resources

- 2022: [Dropping: Polychrome Music by Rafaël Rozendaal & Danny Wolfers (Legowelt)](https://old.rhizome.org/editorial/2022/aug/23/dropping-polychrome-music-by-rafael-rozendaal-danny-wolfers-legowelt), Rhizome
- 2021: [Announcing the "Endless Nameless" Gift from Rafaël Rozendaal](https://old.rhizome.org/editorial/2021/aug/05/announcing-a-major-benefit-gift-from-rafael-rozendaal), Rhizome
- 2016: [Abstract Browser Tapestries Reimagine Surfing the Net](https://www.vice.com/en/article/abstract-browser-tapestries-reimagine-surfing-the-net/), Vice
- 2015: [Can You Guess the Websites Behind These Abstract Images?](https://www.wired.com/2015/04/can-guess-websites-behind-abstract-images/), Wired
- 2013: [If The Internet Is Your Canvas, You Paint In Zeros And Ones](https://www.npr.org/sections/alltechconsidered/2013/10/29/241645097/when-the-internet-is-your-canvas-you-paint-in-zeros-and-ones), NPR

## Milestones

- 2010: [Starts BYOB (Bring Your Own Beamer), an open format for projector exhibitions](https://en.wikipedia.org/wiki/Rafa%C3%ABl_Rozendaal)
- 2011: [BYOB is the theme of the II Internet Pavilion at the Venice Biennale](https://en.wikipedia.org/wiki/Rafa%C3%ABl_Rozendaal)
- 2013: [His website ifnoyes.com sells at Phillips in New York](https://en.wikipedia.org/wiki/Rafa%C3%ABl_Rozendaal), Phillips
- 2014: [Releases Abstract Browsing, a browser extension he later turns into woven tapestries](https://en.wikipedia.org/wiki/Rafa%C3%ABl_Rozendaal)
- 2015: [The Whitney commissions Almost There for its artport website](https://whitney.org/collection/works/47389), Whitney Museum of American Art
- 2016: [The Stedelijk Museum and MOTI jointly acquire an Abstract Browsing weaving](https://www.upstreamgallery.nl/news/267/acquisition-stedelijk-museum-and-moti)
- 2021: [Releases Endless Nameless, 1,000 works, with half the proceeds going to Rhizome](https://old.rhizome.org/editorial/2021/aug/05/announcing-a-major-benefit-gift-from-rafael-rozendaal)
- 2022: [Releases Polychrome Music with Danny Wolfers (Legowelt)](https://old.rhizome.org/editorial/2022/aug/23/dropping-polychrome-music-by-rafael-rozendaal-danny-wolfers-legowelt)
- 2023: [The Centre Pompidou buys three works from 81 Horizons](https://www.centrepompidou.fr/fr/ressources/oeuvre/QeO3Mp8), Centre Pompidou
- 2023: [Museum Folkwang opens his first monographic NFT exhibition in a European museum](https://www.museum-folkwang.de/en/press/museum-folkwang-shows-major-nft-show-rafael-rozendaal-color-code-communication-21-april-2023), Museum Folkwang

## Links

- [newrafael.com](https://www.newrafael.com/)
- [X](https://x.com/newrafael)
- [Instagram](https://www.instagram.com/newrafael/)
- [Wikipedia](https://en.wikipedia.org/wiki/Rafa%C3%ABl_Rozendaal)

Data from GONDI (https://www.gondi.xyz), Oct 28, 2026.